Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who take action on your site—this could include actions such as filling out a contact form, calling from the site to inquire or completing an online order.
| 12 February 2020
A ‘conversion’ is the term we use to describe a visitor who completes a site goal. There are smaller types of conversions that are referred to as ‘micro-conversions’ and larger ones that are called ‘macro-conversions’. Some examples of these include:
Micro-conversions:
Macro-conversions:
The conversion rate of your website is calculated by dividing the number of times a user completes a particular goal on your site by the number of site traffic, this is then multiplied by 100 which gives you your conversion rate percentage. For example, if your site had 8,342 visitors last month with 2,420 conversions, your conversion calculation would be:
2420 ÷ 8342 = 0.29
0.29 x 100 = 29% conversion rate
There are many online tools available to help you better understand your conversion rate and easily keep track of what’s going on with your website.
Google Analytics, for example, is popular for keeping track of your conversions. If you do not currently have Google analytics on your site just give us a call and we can assist in getting this organised. If you have had a website built by Shared Marketing Google Analytics will already be set up.
We’ll be back with more helpful guides like this next week.
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