Digital Marketing Grants for Small Business: Beat the December Deadline!
Would $10,000 assist your business’s digital marketing efforts? The Small Business Digital Marketing Grant was introduced t
The Marketing Advantages of ‘How To’ videos
With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
Why Perception of Value is so important
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
5 Business To Dos in 2017
Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
Spotify launches the ‘weirdest’ global campaign ever
“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
2016’s Top 5 Most Viral Campaigns
When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
Tips for Marketing at Christmas
The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well!
With the festiv
What is Social Proof and why do I need it?
Imagine you are walking past two cafés wanting to buy a cup of coffee. One café looks really nice but has no customers. T
5 best Australian brand mascots
On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
How to engage your customers – outside of social media
Known for it's sun, sand and surf, the city of the Gold Coast is buzzing for more reasons than one. It's difficult to find a
One of the best Aldi fails
When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
There’s Nothing Like Australia
Happy Australia day Australians! You are about to be given the gift of thousands of new international friends thanks to the l
New Years Resolutions for your business
So 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
Why research is essential to your business
There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Tips for Marketing at Christmas
The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festive s
Why we love eBooks
There's not many people out there who haven't subscribed to, or at least heard, of eBooks. EBooks are paving the way when i
The best PR campaigns will often come from consumers
'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
Why you have to get your Google AdWords right!
As we've previously discussed, there's a lot more to setting up an AdWords campaign than meets the eye! Google is a tricky be
Keep your marketing respectful
Marketing is about branding and what better way to get your company name out there than by affiliating your business with a s
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Does your website need a reno?
Your website is nine times out of ten the first impression, or the 'front door' to your business for new clients. So if your
Score a touch down with your branding
The American Super Bowl has become as much about entertainment as it has about sport and never more so than the 2015 Super Bo
How to hit a bullseye with your Ad Re-targeting
Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
It’s beginning to look a lot like Christmas
The tinsel has been on the shelves since October and before we know it, the Easter Eggs will be out. So is your business read
Retailer tears for 2014 Christmas campaigns
Christmas campaigns have been taken to a new level this year thanks to our English pals and retail/grocery giants, John Lewis
Santa bought a Jeep.
Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
Black Friday is coming and so are the customers!
It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
Where the Bloody Hell are you Barack?
There is not much more you could ask for than global recognition for your brand through the direct endorsement from the Pre
Making a Message to Remember
Since July 2014, the historic Tower of London has seen a gradual transformation through the colour red. Armistice Day marked
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
It’s All In A Name
Boost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Brand Collateral
What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sale