Why Perception of Value is so important
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
What is Social Proof and why do I need it?
Imagine you are walking past two cafés wanting to buy a cup of coffee. One café looks really nice but has no customers. T
How to engage your customers – outside of social media
Known for it's sun, sand and surf, the city of the Gold Coast is buzzing for more reasons than one. It's difficult to find a
Why research is essential to your business
There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Building and Designing your business
Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.Â
How killing a lion can kill your business
There's not many people in the western world who wouldn't be familiar with the tragic fate of a famed lion named Cecil. Â Cec
The Changing Face of Retail Customers
A recent study by Delloite revealed the interesting - but unsurprising fact - that over 60% of customers check out the mercha
Keep your marketing respectful
Marketing is about branding and what better way to get your company name out there than by affiliating your business with a s
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Retailer tears for 2014 Christmas campaigns
Christmas campaigns have been taken to a new level this year thanks to our English pals and retail/grocery giants, John Lewis
The wonderful world of marketing acronyms
Have you ever attended a networking event, sat through a conference or just began a conversation with a colleague and found y
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
It’s All In A Name
Boost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Getting Offensive to Get Noticed
It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
When Competitions Get Ugly
With the increased use in technology, there is a new dimension in the world of competitions.
Competitions are one of the old
Instagram – So much more than just selfies!
What is Instagram and how it can be big business for your business ?
Instagram - as defined by ‘Instagram’ - is a “f
Phone Manners Matter
"Yup." Believe it or not, this is how some business owners will answer their mobile phone. As you can appreciate, this is not
The ‘E’Customer is Always Right
Let’s face it, we have all been a part of customer service, either on the consumer side or the service side.
Another thing