Do Small Businesses Need a Website?
If you run a small business, you might be thinking a website isn’t a necessity. Unfortunately, this is a huge misconception
Tips for a successful online store
With COVID-19 restrictions starting to ease here in Australia, many retailers are slowly opening their doors again. Before th
SEO vs. SEM: Which is the best option for your business?
There is often confusion surrounding the two terms SEO and SEM. Many business owners out there are unsure of which they would
The Basics of Pay Per Click: Should you be using it?
As the name suggests, PPC (Pay Per Click) is a type of online marketing where advertisers pay a fee each time their ad gets c
Growing your Small Business: Why SEO is so Important
As a small business owner, you already have enough on your plate to worry about. Why should you add Search Engine Optimisatio
The Beginner’s Guide to CRO (Conversion Rate Optimisation)
Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who take action on your site.
How to Write an SEO Rich Article
Articles and blog posts are a simple way to give your site a helping hand when it comes to your SEO. But how do you ensure yo
Google Now Showing Favicons in Search Results
Have you noticed the newest tweak Google has made to its desktop search? As shown in the screenshot, there are now little bra
Local SEO: What is it & how to leverage it
There are many little changes you can make to help your small business get found online—one of these is investing some time
Are you using your Google My Business listing correctly?
Google My Business is an essential tool when it comes to managing the online presence of your business or organisation. Ensur
Digital Marketing: The Exciting World of Voice Search
Digital marketing has always been an ever-evolving and fast-paced industry, one where new technological innovations are being
What are cookies and how do they affect me?
Almost all of us have heard of cookies, but it can be difficult to understand exactly what they are, and aren't. Below is a s
HTTPS and SSL Certificates
In the past SSL Certificates were almost exclusively used for eCommerce stores. These days having an SSL certificate installe
Google Warning Websites to Use SSL
Experts have been warning for some time now that Google is aggressively encouraging website owners to transition to using SSL
Websites Beware – Google is blacklisting HTTP
HTTP stands for Hypertext Transfer Protocol and is the old and not secure version in which information and data is shared whi
How to get your SEO up and racing!
It can often feel like a fight to the finish line when it comes to competing for traffic to your website which is why you nee
6 things to type into Google because you can
We all know that the team at Google has a pretty awesome sense of humour and we've found six things you type into your Google
5 Facts about Google you probably didn’t know
Most of the western world has heard of Google, but here's some interesting facts you may not know about the Search Engine gia
Why research is essential to your business
There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Why you have to get your Google AdWords right!
As we've previously discussed, there's a lot more to setting up an AdWords campaign than meets the eye! Google is a tricky be
Why spelling mistakes are bad for business
There is nothing more off-putting than reading through the first line of a blog article, email newsletter or even a website a
D-Day is coming if your website is not mobile friendly
It's official. Google has announced the cut-off date for getting your website mobile friendly is the 21st of April. After thi
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
To blog or not to blog, that is the question
Words, words, words. Words are everywhere. Words are communication. Words are important and words are becoming increasingly i
There’s a storm of analytics coming at you!
"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
Your Map to Middle Earth
It's reassuring to know that even Google can have a bit of a giggle every now and then. Recently a new location Google Maps M
Why your website has to be mobile
There is nothing more frustrating than surfing the internet on your phone or iPad and coming across a website that has bits o
Black Friday is coming and so are the customers!
It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
Why doesn’t Google like me?
It's a question many business owners ask themselves over and over again "Why doesn't Google like my website?" It's a problem
Ring! Ring! It’s Google Calling.
The mega-power of Google just keeps getting bigger. In another effort to outshine it's Search Engine competitors, Google ha
Head in the Clouds – Computing
There are several contexts in which the word 'cloud' can be used:
Meteorology: a visible mass of condensed watery vapour f
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
State Vs State
Tonight we see the first of the Queensland versus New South Wales State of Origin games for 2014 and it got us thinking in th
That Sounds Familiar?
Ever catch yourself reading an article or blog on-line and thinking to yourself 'This sounds really familiar?' Chances are,
The life and times of your Google AdWords
Wahoo! You’ve typed your details in, completed all of your content research on how to word your AdWord, plugged your busine